Everyone knows that every property for sale appears on Rightmove right?
Whilst we would strongly recommend sellers to expose their property to the widest pool of buyers, there are a whole host of reasons why some people might prefer a more discreet off-market approach – even some of the most serious of sellers.
Here are just a few reasons why your dream home may not appear on any of the property websites:
1. Getting the right price
When you list a property for sale on the property portals, you have to have a price even if it’s a price range, or guide, or hidden behind ‘price on application’. What’s the problem with that you might ask? Well, it doesn’t allow you to test the price before advertising it on the open market. It can also result in an indelible digital footprint of an initial ‘added on’ date and asking price, both of which can be seen for however long the property might stay on the market.
Testing the price with discreet marketing allows sellers and their agent to introduce the property to selected serious potential buyers off-market with a flexible or optimistic pricing. This can be particularly useful where the property is very much a one-off, or where demand is clearly outstripping supply but a seller has yet to find. Testing the price with selected viewings before releasing it to the open market can generate valuable feedback which in turn, can help guide you to the best pricing strategy as and when you do fully launch to the market. It can also, and often does, result in more than one buyer prepared to pay to pay a good right price and if needs be, happy to wait until you have found.
2. Private and confidential
There may be any number of reasons why you might want to keep things private and confidential. From not telling an employer, a relationship break-up or fall-out with a neighbour or simply that you are uncertain at this moment if you are actually going to move, perhaps because you haven’t yet found. Discreet marketing can help you make plans without telling the whole world about them.
3. Avoid any awkward conversations with neighbours
Whether you live in a city, town or village, some people like to be friendly, some like to be in the know and others like to share. Often, would-be home movers simply don’t want others to know their business. And almost everyone would prefer to avoid frequent questions and conversations with neighbours about their reason for moving or how the sale is going.
Discreet marketing can help avoid all of this and an off-market sale means you can let the people you care about most know only when you are good and ready.
4. Children’s schooling
Often, parents will make the decision to move but it may be a critical time for their children’s education. And it’s certainly not ideal if they were to find out through someone else before you get the chance to sit down with them to talk things through. Discreet marketing can be the perfect way to test the water before you choose the right moment to dive-in to those important family conversations.
5. Only interested in quality buyers
Some sellers don’t want to waste time with lots of viewings and only want buyers who are in a good position to proceed to view their home. You can achieve this with full marketing, with the agent vetting or qualifying viewers before an appointment is even made for them to look around. However, with discreet marketing, we can proactively identify the best selected qualified buyers without attracting everyone else’s attention.
6. Don’t miss-out because you’re not quite ready
It can sometimes take a while for an owner to get a property ready for sale or a possible move date may be uncertain or some time away. Discreet marketing can be the perfect way to start the ball rolling while you get your house in order. You may need to finish off a few jobs before photos and videos can be taken, firm-up on plans for the timing of a move or be waiting for the release of a price of a new home.
Our discreet marketing service means that not every property we have for sale is advertised on the property portals.
The only way to find out about our discreet marketing properties is to register with us.