So you’re thinking about selling your property. What next?

Before the dawn of the internet you only really had one option–to use a ‘traditional’ estate agent. There are now a couple more options such as using an online-only agent or taking the even bigger step of marketing the property yourself. Both alternatives look like offering savings on fees. BUT, and it’s a big but, there’s a huge difference between cost and value.

We suggest getting a Wilkinson Grant & Co property marketing expert to visit your home along with two other agents so you can compare approaches, valuations and to discuss your needs.

Here’s what to look out for when choosing an agent to market your property.

1. Do they have a track record of selling properties like yours? Ask for evidence of homes similar to yours they have sold and achieved a good price on.
2. Do they have client testimonials? A good agent will always have previous clients who will vouch for them or have positively reviewed them.
3. Do you like them? You’ll be working closely with the agent you choose so it’s important that you like and trust them. If in doubt, go with your instinct.
4. Fees and costs. Remember the old saying ‘If you pay peanuts you get monkeys’? Well it’s never truer than in the world of estate agency. Those agents who offer very low fees are often desperate for instructions so they go in very low and don’t have the resources, experience or incentive to help ensure you achieve the best price.
5. Where do they advertise? Increasingly buyers search on the internet – but what drives them there in the first place? An agent with more For Sale and Sold boards and better local, regional and national advertising will drive more buyers to view online. Ask the agents where they advertise. You need to ensure your property will not only be advertised on Rightmove but also Zoopla Primelocation OnTheMarket and Nethouseprices .It’s also worth asking an agency how its marketing strategy differs from its competitors. What makes it stand out from the crowd?
6. Do your homework. Check how the agents are currently presenting properties. Are the photos of good quality? Do the descriptions make sense?
7. When a sale is agreed, what processes do they have to ensure your sale goes through to exchange and completion? – In 2018 “Fall-through” rates nationally hit 38% – you don’t want to be one of them!

Thanks for reading and if you have any property related questions please don’t hesitate to get in touch with us – we’d love to help you.

Roger Wilkinson PS: Want to get a SOLD or LET sign outside your property quicker? Call Wilkinson Grant & Co and our team on 01392427500 or email: property@wilkinsongrant.co.uk for honest, expert and friendly advice.