When you have a well presented home, you don’t need a salesman to sell it for you – you need a skilled marketeer and negotiator.
If you find an agent with these skills and they are carried out well, your agent can substantially improve what you get in your pocket at the end of the sale. The agent fee is not the real deal breaker here, we need to think more about what you will get out of this not how cheap you can get a service. Let us do some working out for you.
The average asking price to selling price ratio in the UK is 95.8%. *
Here at Wilkinson Grant we achieve an average of 103%**- that’s over 9% more, which on a property priced at £450,000 equates to an whopping £40,500 more in our sellers pockets!
So, a question: You want to sell, and your house is worth say £450,000. You’ve narrowed down your search to 3 estate agents:
Agent 1 is online only, charging £1,000 up front, and on average achieves 96%
Agent 2 charges 1% and on average achieves 98%
Agent 3 charges 1.95% but achieves 103%
Who are you going to ask to sell your property?
Let me do the maths for you:
Agent 1 you end up with £431,000
Agent 2 you end up with £432,180
Agent 3 you end up with £454,461
Naturally, these are ball park figures and don’t take into account any legal fees or stamp duty.
So when looking at which agent will help you achieve the best walk away figure, remember their fees are not the only fact to consider, ask for evidence of % asking price achieved on previous property sales like yours. Also look into their marketing plan to ensure you reach buyers all over the country and generate great interest.
Achieving the best possible price, quickly. Wilkinson Granted.