Ethics Matter: Why Wilkinson Grant & Co Does Things Differently

Like many in the industry, we watched Monday night’s BBC Panorama programme with concern — but not surprise. It exposed practices by some of the biggest national estate agency groups that mislead clients and undermine trust:

• Conditional selling — pressuring buyers and sellers to use “associated services” (like mortgages or conveyancers) in order to progress a deal.

• Overvaluing properties to win instructions, only to recommend price reductions later.

• Incentivising staff based on referrals and price drops, rather than client success.

At Wilkinson Grant & Co, we have never and will never operate this way. We believe clients deserve more than slick sales tactics. They deserve honesty, transparency, and results they can trust. That’s why:

• We do not earn commission from mortgage or conveyancing referrals.

• We do not overvalue properties to win business.

• We do not incentivise staff to reduce asking prices.

Instead, we focus on giving realistic advice, achieving the best outcomes, and putting clients first — every time. If you have any questions about our approach, or want to understand what makes us different, please contact our team. We are always happy to explain our values — because ethics aren’t just something we say. They’re who we are.