Our Guide to Selling
Everyone knows about fresh roasted coffee, getting rid of animal smells and clearing away the washing-up, but if you are serious about moving and want the best chance of not only achieving the best price but avoiding disappointment, then take a look at these five tips for selling your home.
1. Choose the right agent
Don’t be tempted by the agent that ‘values’ the highest or the one that quotes the lowest fee. When it comes to ensuring a swift sale of your property you need an agent that has a proven track record of selling properties similar to your own.
Things to look for in an agent:
- Look for the agent not only with the most ‘For Sale’ boards but the most ‘Sold’ signs
- The agent with the most expansive Internet exposure
- The most appealing advertising
- The most helpful and experienced staff.
- Even better, one that comes with personal recommendation from someone you know and trust.
2. Look at your property through the eyes of a prospective buyer
If you don’t want to be one of the thousands of properties that do not sell, or take much longer to sell than they need to, work with your agent to make your property a magnet for buyers.
Preparation is everything – this means paying attention to the entire buyer journey, from kerb appeal and the first impressions when a buyer walks in the door, to the lasting impressions they leave with. Tidy up the garden, sweep the driveway, clean the kitchen and work on a room-by-room basis with your agent, a trusted friend with an eye for these things, or even a recommended consultant to ensure each room of the property is presented to best effect.
3. Negotiating Offers
Once you have received an offer, be prepared to negotiate. But remember, you don’t have to sell to the highest bidder. A lower bidder might be better if they:
- Are paying cash (so don’t have to wait for mortgage approval)
- Already have a mortgage “agreed in principle”
- Don’t have to sell a property first (they could be first-time buyers or investors) or are in a short chain
- Can fit in with your timescales better than other buyers
If you are buying from a developer, see if they will offer a part exchange to buy your property from you.
4. Access the Lucrative London Market…
Your property will automatically be presented on our touchscreens in the window of our office in London, attracting potential viewers 24/7. We also regularly hold Property exhibitions in London, providing that extra focus and attention.
This additional marketing exposure highlights our commitment to do all we can to expose your property to the widest marketplace and we are able to offer further additional exposure for all our properties to the lucrative London and International investor markets in our National Property Centre on Park Lane in London’s Mayfair. As highly regarded Members of The Guild of Professional Estate Agents, we can work with agents from across the UK to get your deal through.
5. Keeping the ball rolling
One of the key elements of a smooth sale is keeping the process flowing and communication channels remaining open, with all parties involved committed and pushing the sale forward. This is why at WG we employ an experienced team of negotiators to each property sale to ensure all the elements needed to bring a sale to its conclusion is working together. We are the only local agent to employ a former property lawyer on its team, to help resolve issues, improve communications and speed-up the sale process.without undue stress or delays.