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At Wilkinson Grant & Co Discreet Marketing, our “Confidential Listing” has been a feature of our unique marketing and sales strategy since we first opened for business in 1995.
This provenly successful method of selling has become increasingly popular over the years by setting Discreet Listings apart from the online competition and encouraging otherwise anonymous online viewers to reveal themselves by enquiring for more information.
There can be any number of reasons why homeowners might choose to sell discreetly, such as:
Not being quite ready to fully market
“Out of season” timing
A need to maintain confidentiality
To feedback for price positioning before full marketing
Or even to counter the possibility of over-exposure should the property have already been on the market for some time.
Whatever the reason for choosing this method, our Discreet Marketing Service is designed to give potential buyers just enough detail to spark their interest but not so much that they either they choose to disregard it or don’t feel the need to contact us direct. This approach ensures our client’s property is IN the market (if not fully ON the market) and gives us the opportunity to engage with potential buyers before we give them full details of your property.
Many reasons why Discreet Marketing might be right for you?
Whatever the reason for choosing this method, our Discreet Marketing Service is designed to give potential buyers just enough detail to spark their interest but not so much that they either they choose to disregard it or don’t feel the need to contact us direct. This approach ensures our client’s property is IN the market (if not fully ON the market) and gives us the opportunity to engage with potential buyers before we give them full details of your property.
Unlike openly-marketed properties, Discreet Marketing doesn’t rely upon traditional advertising and selling tactics, such as digital exposure, window displays or For Sale boards but it does enable those clients who choose this service to ensure that their property is available to serious qualified buyers .
Wilkinson Grant & Co maintain an extensive, well-nurtured, register of qualified buyers enabling us to discreetly and selectively introduce the property to suitable, qualified potential buyers. Before arranging an “in person” viewing, we will carefully consider each introduction to ensure they are the right ‘fit’ for the property, as well as their financial capability and are able to comply with the timescales required by the seller.
Our marketing reach for this service includes extends to our network of over 800 associate offices across the UK – including prestigious estate agency showroom in London’s Park Lane reaching the affluent London , South East and overseas buyers.
© Wilkinson Grant & Co. Limited 2026 registered in England and Wales | Registered number: 03082979
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